Digital Transformation: Transformation Of Markets, Business Models, And Strategy

The rapid development of digital technologies is profoundly altering the ways in which organization do business. Emphasizing the process of how and why businesses fundamentally change when they engage technologies, this course motivates leaders to initiate necessary digital transformation strategies.

Highlighting the significance of data analytics, cloud computing, mobile applications, machine learning, and artificial intelligence, this course shows leaders why tech-savvy Millennials and Generation Z members have prompted the necessity for businesses to alter their business model to integrate digital technology. With transformation as the central theme, this course explains how today’s markets, business models, and strategies have shifted and how to accommodate those shifts to assure the company’s growth and market reach.

Complete this course and start taking steps to ensure your company remains competitive in today’s dynamic global economy by effectively integrating digital technology into your sales and marketing models.

   This course is in the Video On Demand format, to read about Video On Demand features click here.

Executive and managerial level employees engaged in developing and implementing sales, marketing, and customer engagement strategies

• Introduction
• Transformation Of Markets
• Transformation Of Business Models
• Transformation Of Strategy
• Summary

• How Disruptions In Banking Affect Your Business
• Operations Management: Role Of The Customer And Supplier
• Small Business Management: Accounting