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Business Storytelling

The use of a story structure for both internal and external communications, when well done, creates a reason for customers to buy from you. This course shows employees how to create a stellar business story and why it is vital to the company’s success.

By explaining how a good story is like painting a picture with words, this course illustrates how an engaging business story impacts trust and loyalty internally with employees and externally with customers and suppliers. Upon learning the three main parts of a business story (the hook, transformation, and the climax or take-away), employees are guided to create a Business Storytelling Action Plan that incorporates each of the key elements of an authentic, relevant business story.

Present this course so business storytelling can be a part of your everyday thinking to attract customers and keep people interested and engaged in your business.

Video on Demand   This course is in the Video On Demand format, to read about Video On Demand features click here.

  • Install on any SCORM LMS
  • Full-screen video presentation
  • Print certificate and wallet card
  • You have 30 days to complete the course

Organizational employees who are involved in developing and accelerating brand awareness.

The course presents the following topical areas:
  • Introduction
  • What Is Storytelling?
  • Tips For Great Storytelling
  • Examples Of Great Storytelling
  • Recap

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